Want to learn more about The Gift Lab’s Print On Demand course? Here’s everything you need to know about the course to decide if it’s a good investment for you.
What is Print On Demand?
Print on demand (POD) is a business model where you sell custom-designed products without holding any inventory. When a customer places an order, a third-party company prints your design and ships it directly to the buyer. That means no upfront inventory costs, no shipping hassle, and the ability to test ideas with very little risk. It’s one of the easiest ways to start an online business with low overhead and high creative freedom.
Another Passive Income Opportunity?
As a long-time seller of digital products on Etsy, I’ve been curious about selling physical products. However, I was always worried about the cost and time it would take to ship physical products, so I decided it wasn’t for me.
However, once I heard about print-on-demand (see above), I was VERY intrigued. I love passive income, and this is a way to make physical products more passive because you don’t personally have to ship them (or even create them). You design and market them, and the rest is taken care of by a third party.
So, how exactly do you go about setting this up?
That’s exactly what I wanted to figure out by taking this course.
A Look Inside the Gift Lab Print On Demand Course
Here’s a look inside The Gift Lab Print on Demand Course by Emily Odio-Sutton so you can decide if this course is right for you.
The Teacher: Emily Odio-Sutton
The Gift Lab is taught by Emily Odio‑Sutton, a multi-six-figure Etsy seller. She has quietly built a thriving business selling print-on-demand products. She sells things like mugs, candles, journals, tote bags, and ornaments, things people love to give (and buy last-minute) year-round.
Emily isn’t just teaching theory—she’s sharing the exact strategies that helped her generate over $500,000 in Etsy sales. And she did it all while keeping things intentionally simple, streamlined, and scalable. She’s not a graphic designer or a marketing guru. She’s just a smart, determined woman who leaned into what works and built a business with low overhead, consistent sales, and zero warehouse drama.
What do I personally love?
Emily’s teaching style is super relatable.
She breaks things down clearly and always comes back to what matters: making sales by creating useful, gift-worthy products people actually want. No fluff. Just tried-and-true steps from someone who’s done the work.
The Content
What sets The Gift Lab apart is how practical and actionable it is. Emily doesn’t just hand you a generic print-on-demand playbook—she walks you through a gift-focused strategy that works. Here’s a peek at what’s inside:
Why Giftable Products?
Emily starts by breaking down why giftable products (like mugs, candles, journals, etc.) are way more powerful than traditional POD apparel. Gifts are emotional. They’re personal. And best of all, they sell year-round, with natural boosts around holidays, birthdays, and teacher appreciation season. You’ll quickly see why this angle is such a smart long-game play.
What to Sell (And What Not To)
You’ll learn how to confidently pick products with high potential and avoid wasting time on items that won’t move. Emily teaches a genius method called cross-niching (think: combining two niches like “cat moms” and “book lovers”) to uncover product ideas that stand out in a crowded marketplace. This one strategy alone helped me generate a ton of creative listing ideas I never would’ve thought of on my own.
Market Research Like a Pro
This is hands-down one of the most valuable parts of the course. Emily emphasizes that research comes before design, and I couldn’t agree more. She walks you step-by-step through how to:
- Use EverBee to spy on real Etsy data and find what’s already selling
- Spot high-potential products and trends without guessing
- Reduce risk and save time by validating your ideas before you create them
This module is gold. If you’ve ever uploaded listings that never sold (been there), this will change your approach entirely.
Pricing + Profit Secrets
From understanding fulfillment costs to setting prices that leave you with real profit, Emily gives you a behind-the-scenes look at how she prices for success, without undervaluing her products. She shares real numbers and helpful formulas so you don’t have to wing it.
Finding Your Target Customer
Too many sellers try to appeal to everyone and end up reaching no one. This course helps you pinpoint your ideal buyer so your messaging, mockups, and designs actually connect (and convert).
Design Without the Stress
You don’t need to be a designer to succeed here. Emily includes:
- Canva tutorials to help you design fast and beautifully
- Tips to make sure you’re using the right dimensions from the start
- How to create unique, personalized designs that feel custom and gift-worthy
- Step-by-step walkthroughs for creating professional-looking mockups that stand out in search
Etsy + Printify Setup Made Simple
As someone who’s mostly sold digital products, I was a little intimidated by the physical side of things like shipping, fulfillment, production timelines, etc. Emily made it super easy to understand. You’ll learn:
- How to connect with Printify
- How to manage Etsy shipping profiles
- How to set accurate processing times
- How to handle orders, personalization, and customer expectations
Keep It Legal
One major bonus: she covers what not to do when it comes to trademarks and copyright. She explains the risks of using certain phrases, how to avoid infringing on intellectual property, and what could get your shop flagged or shut down. This info is often overlooked in other POD courses—and it’s so important.
Built-In Accountability
Each module comes with simple, actionable assignments designed to keep you moving forward. Whether it’s researching a niche, creating your first design, or uploading your first listing, you’ll make progress without overwhelm.
Bottom line?
The Gift Lab isn’t just a bunch of lessons—it’s a guided path to launching a real Etsy shop that sells. Whether you’re a total beginner or just looking to add a new revenue stream, the content is thoughtful, clear, and 100% focused on helping you take action and actually make sales.
How Long is the Course?
The entire course clocks in at just under 4 hours, meaning you can binge it in a weekend or chip away at it during nap time or lunch breaks. The videos are short, focused, and to the point, so you’re not wasting time on fluff. It’s designed for busy people who want real results without feeling overwhelmed. You’ll walk away with a fully set-up shop, ready-to-launch products, and the confidence to keep going.
Who is The Gift Lab Course For?
If you’re someone who wants to build a low-risk, creative side hustle from home—especially on Etsy—The Gift Lab was made for you. This course is ideal for:
- Beginners who need step-by-step guidance on launching a profitable Etsy shop
- Busy moms or multitaskers who want something flexible that can fit into real life
- Creative types who love the idea of selling custom, giftable products without managing inventory
- Digital product sellers who want to dip into physical products without overcomplicating things
- Side hustlers who are tired of spinning their wheels and want a proven, scalable system
You don’t need to be a designer, a tech expert, or have any prior ecommerce experience. If you’re willing to learn, take action, and show up consistently, even in small bursts, this course gives you the tools and confidence to succeed.
Who is The Gift Lab Course Not For?
Let’s be real—this course isn’t for everyone. The Gift Lab probably isn’t a good fit if:
- You’re looking for a “get rich quick” scheme or viral product hacks
- You’re an advanced seller looking for high-level Etsy ads, branding, or influencer marketing strategies
- You don’t want to follow a structured process; this course works best if you like having a roadmap and are ready to implement
In short, this is a beginner-friendly, action-oriented course focused on gift-based print-on-demand. If that’s your lane, you’ll feel right at home. If not, you might be better served with a different type of POD training.
Best Parts of The Gift Lab Course
There are a lot of great things packed into this course, but here are the standouts that made the biggest impact for me:
Idea Generation That Actually Works
Forget generic brainstorming tips. Emily teaches a creative and strategic process (like her cross-niching method) to come up with product ideas that are not only unique, but also have a real chance of selling. It’s perfect if you’ve ever stared at a blank Canva screen wondering what to design next.
How to Price for Profit (Without Guesswork)
Pricing can make or break your Etsy shop, and Emily nails this section. She explains how to factor in fulfillment costs, Etsy fees, and profit margins in a way that’s easy to follow, so you’re not just covering costs, you’re actually earning.
Making High-Converting Mockups
Your mockup is the first thing shoppers see, and Emily shows you how to make yours stand out in a sea of competition. She walks through free and easy tools (like Canva), shows examples of what works, and even covers how to showcase personalization so your products feel thoughtful and premium.
Etsy + Printify Sync Made Simple
This was a big one for me. As someone coming from the digital product world, the idea of syncing with a physical product provider was intimidating. But Emily walks you through how to connect your Etsy shop with Printify, manage your shipping settings, set realistic processing times, and avoid common mistakes. It’s all broken down step-by-step and demystified.
In short, this course delivers the kind of real-world, you-can-do-this content that helps you take action with confidence, even if you’re totally new to Etsy or print-on-demand.
Area for Improvement
One area I think could be improved in The Gift Lab is the timing of the pricing discussion. Emily dives into how to price your product after you’ve already created the design, but personally, I think this step should come a bit earlier in the process.
Here’s why: After you’ve done your market research and identified a promising niche, it’s crucial to make sure you can price your product competitively and still make a decent profit before you invest time in creating the design. Print-on-demand fulfillment costs can vary, and if your target market is super price-sensitive, you might find yourself squeezed out of profitability later.
My recommendation?
Do your research, then validate both the niche and the pricing potential before designing anything. It’s a small tweak to the workflow, but it can save you time and help you avoid launching a product that’s priced too high to compete, or too low to be worth it.
That said, the pricing strategy Emily shares is still incredibly useful. I just think moving that lesson earlier in the course would make the process even more efficient and effective.
Finding Time to Complete the Course
If you set aside the time, you can easily watch this course in a day. If a little at your time is more your style, I’d recommend watching a video or two a day. That being said, I’d recommend blocking out more time because the info is so good, you get drawn in and want to watch more.
How Much Does the Gift Lab Print On Demand Course Cost
Last time I checked, The Gift Lab is $297 for the course, with an optional coaching add-on for $50 for monthly group coaching calls. I’ve occasionally seen discounts being run, but they are rare and don’t last long, so if you see the course for less than $297, I’d jump on it!
Also, if you’re serious about this side hustle, but need accountability, help, or inspiration, then the optional coaching add on is totally worth it. Emily is incredibly generous with her time during the live calls, and getting personalized feedback can make a huge difference, especially when you’re just starting out or want that extra accountability.
The team behind this course (Emily, Julie, and Cody) isn’t just here to sell courses. They’re building a community and genuinely rooting for their students. You can feel that they care, and it makes the entire learning experience even better.
How to Purchase the Gift Lab Print-on-Demand Course
If you’re interested in starting an Etsy shop and think the Gift Lab Print on Demand Course can help you, you can sign up here.
Freebie Alert
If, after reading this Gift Lab Print on Demand course review, you decide to sign up for this course, I’ll give you my e-book, Getting the Edge: Growth Hacks from a 6-figure Etsy Store, if you use my affiliate link to sign up. In the e-book, you’ll learn from the mistakes I made and discover the secret lessons I learned that helped take my shop to the next level. Simply email me confirmation of your purchase (mama at moneyhackingmama.com), and I’ll send it over ASAP.
Still here? Check out this Blueprint for Passive Income
There are a ton of ways to quit your 9-5 job and make money from home, but if you’re interested in learning more about how to do it with Etsy check out The Shockingly Simple Guide to Selling Passive Income Products on Etsy. This free, in-depth guide is a deeper blueprint for passive income that will help you learn exactly how to create digital products on Etsy!
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